Strategic Planning in Healthcare, 2e

Martin, Yap
Springer
279 pages
ISBN: 9780826183156
December 2025

This practical text introduces future health professionals to strategic planning across diverse settings, from large hospital systems to small clinics. Grounded in solid theory, it equips students with tools to assess environments, set strategic goals, and create actionable plans. Updated content aligns marketing, budgeting, and strategic goals to show their interconnected roles. Real-world examples and interactive resources ensure students develop confident, effective planning skills.