Intentional Behaviorism

Philosophical Foundations of Economic Psychology

Foxall
Elsevier S&T
310 pages
ISBN-13: 9780128145845
April 2020

This book provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, which is proposed as a philosophical framework for consumer psychology, viewing economic behavior in the contexts of modern human consumers in affluent marketing-oriented societies.