Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Dilip Ghosh, Diana Bogueva, R. Smarta
Elsevier
400 pages
ISBN: 9780323856157
April 2023

This book explains strategies to guide consumers toward making informed food purchases. It covers nutrition science, nutrition marketing, social marketing and responsibility, consumer perception and insight, public health policy and regulation, case studies, and coverage on how to integrate holistic health into mainstream brand marketing. It is intended for food and nutrition scientists as well as clinical nutritionists, health care policymakers, and graduate and post graduate students in nutrition and business-related studies.