Consumer Neuroscience
Consumer Neuroscience
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Consumer Neuroscience
Theory and Application
Cathrine Jansson-Boyd, Peter Bright
Elsevier
306 pages
ISBN: 9780443135811
November 2023
This book presents a clear overview of the fundamentals of neuroscience and applies the principles to understanding consumer behaviors. The initial chapters introduce the topic to ensure that even those with a limited knowledge of neuroscience will be able to grasp the content. It moves on to review methods, the field of affective neuroscience, mechanisms and applications of neuroimaging methods.
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