From Digital Traces to Algorithmic Projections

Thierry Berthier, Bruno Teboul
Elsevier S&T
184 pages
ISBN-13: 978-1785482700
September 2018

From Digital Traces to Algorithmic Projections describes individual digital fingerprints in interaction with the different algorithms they encounter throughout life. Centered on the human user, this formalism makes it possible to distinguish the voluntary projections of an individual and their systemic projections (suffered, metadata), both open (public) and closed. As the global algorithmic projection of an individual is now the focus of attention (Big Data, neuromarketing, targeted advertising, sentiment analysis, cybermonitoring, etc.) and is used to define new concepts, this resource discusses the ubiquity of place and the algorithmic consent of a user.