December books from our publishers
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Featured
Featured
Nada R. Sanders
Prospect Press
313 pages
ISBN-13: 978-1943153619
August 2018
This book looks at how big data analytics are applied in supply chain management to create intelligent supply chains. The first section explains what is different in the analytics era. The second section discusses analytics in the context of the supply chain functions (marketing, operations, logistics, and sourcing). The final section focuses on systems and digital transformation. The author draws numerous examples from business practice to show the importance of asking the right questions of data sets. Each chapter opens with a short story, and mini-cases tie the concepts to real-life context.
Pramod John R
Jaypee
595 pages
ISBN-13: 978-9352706051
December 2018
The third edition of this book has been compiled with inputs of new photographs and the entire text material has been edited and rewritten to suit the requirements of the students. The simple style of explaining the text and point-wise presentation of information will greatly enhance the learning experience of the readers.
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Social Analytics
Network and Text Methods with NodeXL and R
Shaila Miranda
Prospect Press
304 pages
ISBN-13: 978-1943153596
September 2018
Social Analytics: Network and Text Methods with NodeXL and R covers social network analysis, text analysis, and text mining. Presenting these methods together helps readers understand both the structure and content of social media conversations. The initial chapters address the foundational concepts of social analytics and its potential for business. Next, readers attain familiarity with tools and techniques for social network analysis, text analysis, and text mining. Students practice using NodeXL, LIWC, and Weka, and progress to implementing in R using RStudio.